Regard Yakou is an experienced construction project manager who has plied his trade all over the world, working for global companies in the Americas, Middle East and Africa in the process.
Before you can consider expanding your business so that it becomes a global endeavor you need to understand how to appeal to international customers. The following are some useful tips that you should try to keep in mind.
Consider Your Domestic Model
Your current domestic model should act as the foundation of the model you introduce into international territories. After all, it is what has allowed you to experience success so far. However, it is important that you build on this model by taking the specific needs of international clients and the cultural differences that you will face into account.
Pick The Right Product
Most businesses that harbor aspirations of going global tend to have a number of product offerings, so it is vital that they select the ones that will most appeal to their new clientele. Again, this comes back to the point of understanding the territory that you wish to expand into. Launching with the wrong product can be disastrous, as it results in a poor reputation being built that you may not be able to salvage with more desirable products.
Employ The Right People
If you are stretching beyond your domestic comfort zone, it is crucial that the people you hire have experience of working in the territories that you aim to expand into, as they can provide guidance that informs your business plans.
Regard Yakou has over 27 years of experience in international strategic management.
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